Effective Methods To Boost The Visibility of Amazon Products
After successfully launching your product, increasing sales, and getting reviews, sellers will often look for the next steps to increase sales and make their products stand out to customers. Amazon’s badges and promotions are two great ways to increase visibility for your products.
This article will cover the most important Amazon badges and promotions, and how they can help you promote your products over the long term.
Amazon Badges
The best way to make your product stand out in the Amazon search engine is by having a Top Seller or Amazon Choice badge. The A9 algorithm selects this badge and it automatically builds trust and establishes legitimacy.
Customers can also shop on Amazon using their voice-connected devices, such as Amazon Echo, which will suggest Amazon’s Choice products based on what they searched. This placement is important as voice shopping becomes more popular.
Amazon’s Choice badges have become a highly sought-after and long-term goal for all sellers. Customers will make quick decisions based on the badge. This is because they trust that Amazon can identify which product is best in each category. This is especially true for customers who are looking for a key phrase to help them make an easy purchase decision.
While the exact formula to earn an Amazon’s Choice or Top Seller Amazon badge may not be publically known, it is a good idea to have a large and consistent stock, many sales, momentum, and positive reviews. This is the goal of any Amazon seller. Getting a badge adds an extra boost to your listing.
Amazon’s Choice has a significant positive impact on product sales. Profitero’s extensive study of over 37,000 products revealed the following:
- Amazon’s Choice has a greater impact on conversion rates, an average 25% increase, especially for products with high daily glance views (i.e. the number of product pages viewed per day).
- As a key indicator of success, you should track the presence of Amazon’s Choice badges and Best Seller badges throughout your portfolio. They are important!
Long-term sellers should aim to earn Amazon’s Choice or Top Seller badges. It is a crucial indicator of success, and it will help potential customers build trust in your product before clicking on the listing.
Although it is not an easy task to earn an Amazon badge, the benefits are well worth the effort. To maximize the visibility of your brand and to take full advantage of your badges, you should get them on products.
Amazon Promotions
Amazon product promotions come in many forms. You can get a percentage discount or a buy one get one promotion. There are also more specific deals you can create, such as a percentage discount if you purchase 3 products at once. To know how to create amazon product promotions read this Sellerapp’s amazon product promotions blog. Coupons are the simplest and most effective promotional type.
They offer a percentage discount on the sale price and, more importantly, show up in search results. A coupon with a percentage discount could encourage customers to click through and see your product in the search results.
Subscribe and Save is another popular Amazon promotion. This discount allows customers to set up repeat orders for products that require refilling, such as protein powder or supplements.
Customers who are loyal to the brand and likely to purchase can order multiple items and save money. This is a great strategy for companies that sell popular products and have repeat customers.
Promo codes and coupons increase visibility for your product on the website. A solid product listing, which is a listing that has been optimized with good copy, high sales velocity, and positive reviews, can increase clicks and conversions.
It also keeps customers’ attention on your product by offering a discount. Promotions allow you to temporarily lower your product’s price without having to increase your cost.
Amazon promotional offers can also increase sales velocity and conversion rates by being featured in the “deals” section of the website. They can also create a feeling of scarcity. Customers can be compelled to buy before the sale ends because they are already searching for deals.
It is important to remember that promotions should only be used to enhance a product campaign that has already been successful. A coupon or deal won’t necessarily solve the problem if you have difficulty gaining sales momentum for your product.