How To Promote A Business With Content Marketing
Content marketing is a crucial part of digital marketing that helps a brand gain exposure and bring potential customers into the sales funnel.
But content marketing only works when done right.
Your potential customers are expecting the content that is relevant and valuable for them. Plus, there is a need to find a suitable medium to reach the target audience naturally and organically.
By incorporating strategic distribution, inbound tactics, and SEO (search engine optimization) into this approach, businesses can get better returns on their investments.
If you are a noob in content marketing, taking help from an experienced digital marketing agency in Dubai can help.
The right digital marketing services will help you with effective content marketing. It will promote your brand, bring more traffic, increase conversions, boost revenue, and establish your business as an industry leader.
To make your brand shine through content, you should make a content marketing plan that works for your business. Here is how you can create a workable content strategy:
Set Smart Goals
The first step to lay the foundation of the content marketing strategy is to set smart goals. The goals must be specific to your business and go parallel with marketing and business goals. This will help to have a clear picture of where you want to see your brand in the future.
Here are some goals you can consider setting:
- Boost brand awareness
- Increase revenue
- Get more conversions
- Grow brand loyalty
- Improve customer engagement
- Strengthen rapport and trust among prospects and customers
- Allure strategic partners
Set Your KPIs
For every goal, set a key performance indicator. This step will help you measure your actual performance with the expected one.
| Goals | Related Key Performance Indicator |
| Boost brand awareness | Targeted traffic, social media followers, mentions, etc. |
| Increase revenue | Site traffic, sales |
| Get more conversions | Conversion rate, associated shipping rate trends, competitive price trends, shopping cart abandonment rate |
| Grow brand loyalty | Yielding customers, product reviews, referrals |
| Improve customer engagement | Likes, shares, follows, subscriptions, mentions, backlinks |
| Build rapport | Yielding customers, product reviews, referrals |
| Allure strategic partners | New partnerships, mentions, backlinks |
Content Type
Now, brainstorm on the type of content you will create. To make the process easier, find what your target audience is and their buying behavior.
Here are a few questions to which you need answers to narrow down the list on the type of content you can create.
- What do customers need from you?
- Why do they need your product or service?
- What challenges are they looking to overcome?
- How can you help them succeed?
Choose Channels To Promote Content
After figuring out the type of content to create, you can choose your specific content channels. Where your target audience is most active, or what platform will be the best to reach more people.
For some content types, the channel to work on will be clear. For instance, if you create social media content, the channels will be Facebook, Instagram, Twitter, and LinkedIn.
Budget
Once the above things are clear, another thing you need to do is set a budget. The budget will be based on the type of content you are creating and the channels you are choosing to promote it.
Other things that will help you determine the budget are:
- Software or technology to create the content (like a graphic design software like Adobe Photoshop, Canva subscription, etc.).
- The need to hire content marketers or designers (such as writers, editors, or designers).
- Ad space cost.
- Access to specific tools or resources to measure the performance of a specific type of content.
Find out how these things impact your budget and make decisions accordingly.
Perfect Distribution Of content
Distribute the content in a way that attracts the right audience and increases the likelihood of their conversion. To consistently produce content and keep sharing it among customers, it’s better to use a social media calendar or an editorial content calendar.
This will keep you on track to creating the right content and share it through platforms that will bring the highest conversions.
Interpret And Measure Results
Finally, interpret and measure the results. It will help you optimize the content marketing strategy to improve efforts and get more customers on board.
If your content strategy is not driving the results you expected, take help from an experienced digital marketing agency in Dubai. They will understand your brand, determine what content type will work best, and which channels can boost your brand’s visibility.
The top digital marketing services will do everything necessary to help you stay ahead of the competitors and build a rapport that stays for a lifetime.
Parting Thoughts
A great content marketing strategy can do a lot great for your business. Try to be original, creative, and unique. You must have heard the phrase “Content is King,” and it holds true to its very core. So focus on creating a content marketing strategy that your target audience can relate to and are compelled to choose you over the competitors.
Guest Post to Infoforeks