Top 9 Ways to Make A Career In Digital Marketing
Do you want to make your career in digital marketing?
Are you wondering what to after 12th commerce?
If your answer to the above question is yes, then read this blog post till end. In this post, I have shared some tips, ticks and techniques that will help you in making your career in digital marketing.
1. Leverage LinkedIn
Whether you agree or not, LinkedIn is a great platform for professional networking and learning until and unless people make Tinder out of it.
On LinkedIn, you can grow your professional network and connect with like-minded people. Suppose, you are into digital marketing then you can connect with digital marketing professionals and network with them.
This will help you in job search, staying updated with trends, learning and many other things.
Another good thing about LinkedIn is that it can help you to find your dream job in your dream company. Based on your profile and search history, LinkedIn will recommend the best job suitable for you.
2. Grow your network
In order to make a successful career in digital marketing, you need to be a connector. And, in order to be connected, you need to invest your time in relationships- personal as well as professional.
This will surely help you throughout your digital marketing career.
Professional networking will help you in several ways including improving your skills, learning new techniques and most importantly staying updated on the latest trends and happenings in your industry.
This is especially true when you are in the digital marketing field.
3. Get certifications
If you are just starting out in digital marketing, then you must have all the relevant and necessary certificates with you. These certificates will set you apart from other crowds and will also help you in getting a high paying job in the digital domain.
Certificates will help your employer in evaluating your potential, hardwood and real talent.
You can easily get certificates by enrolling yourself in various digital marketing courses that is also available online.
The best part of enrolling in the course is that you’ll learn everything practically by working on live projects and assignments. Some digital marketing institutes also give place assistance.
4. Learn analytics
You cannot think of starting your career in digital marketing without learning analytics. With analytics, your entire digital marketing strategy would be of no use.
Analytics helps you in gathering and analyzing a large amount of data and make a healthy business decision out of it.
With such data, you could easily come to know whether your marketing campaign is performing well or not. You can also analyze the past marketing performance to make an award-winning plan for the future.
5. Master social media advertisement
The global social media ad spending will reach $84 billion. It will also become the 3rd largest advertising channel apart from TV and search engines like Google.
Hence, to make a career in digital marketing, it is extremely important for you to learn social media advertising.
Today, social media has become an essential part of every business. From small start-up to Fortune 500 companies, everyone is harnessing the power of social media.
So, as a digital marketer, your role would be to create social media ad campaigns and strategies that can take the clients business to the level of awesomeness.
6. Attend marketing events and conference
Events and marketing conferences are great places to learn, but they are also great to meet like minded people and grow your network. I have personally attended 50+ digital marketing conferences and seminars which were worth every penny.
At marketing events and conferences, experts come and share their valuable insights on particular subjects. They share tons of secrets, strategies and techniques that you might have never heard off.
So, if you want to keep learning new digital marketing techniques and strategies, start attending events.
7. Build a business knowledge
If your marketing campaigns and strategies aren’t giving fruitful results to clients then you might be in trouble.
You need to understand why a particular business or client spends thousands of dollars on marketing. That’s because they have specific goals in mind. It can either be to increase the market share, build awareness or to catch more eye-balls.
So, until and unless you don’t understand the goal of that business, you won’t be able to create amazing marketing campaigns.
This is where your business knowledge comes into play.
With a sound knowledge of business, you can understand the needs and requirements of your clients easily. You can understand what they expect from marketing and then you move ahead with strategy and campaign creation.
8. Get leadership skills
Many people think that marketers don’t require leadership skills. However, this is not the case. As a digital marketing, you need to plan marketing strategy, making crucial decisions, picking a niche, collaborating with other teams and much more.
All these will happen only when you possess good leadership skills.
With the right leadership skill, your marketing campaign will achieve more in just about every aspect of its operation.
9. Do an MBA in Marketing
If you want to become a 360-degree digital marketing specialist, then go for an MBA. MBA will teach you a lot more than just the basics of digital marketing.
Business skills, leadership lessons, case studies, practical assignments, internships and much more will be covered if you do an MBA in marketing.
Placements and lucrative salary packages are other perks of doing MBA in marketing.